Track your real estate digital strategy using screenshots

Real estate is a very particular industry. It covers the sale of land, construction of a property, and its sale. So it is a pretty broad subject used in traditional marketing but is also fast-growing in the digital community.

Here is a list of aspects that you can record and track using Stillio for your digital strategy in real estate.

How can I use Stillio screenshots for real estate?

1. Archive your website

Our first recommendation for starting using Stillio, our product's very core, is to archive your website. It is the key to periodically tracking changes to your site and its development. It is also helpful to keep a proper record of its information, such as agent bios.

Having an archive of your website can prove as evidence in case of any compliance issues. Need to prove you were complying at a certain point in time? Time-stamped screenshots of real estate can come in handy. You can have these screenshots saved automatically in your drive, ready whenever you need them.

2. Analyze competitor websites

You aren't the only person selling in your area. If you wish to have more information, you need to conduct a real estate competitor analysis. You need to keep up with your competitors and stand out amongst them.

When you look at their websites, you can take a look at the following:

• Listings: What apartments or houses are available? Where are they located? What is the price range? Are the options limited, or is there something for every pocket?
• Agent bios: Hiring an experienced agent is very important for a person's property-buying journey. How is the company marketing its agents? You can even look up independent agents and go through their websites. ‍
• Showings: Are there any open houses nearby? If yes, then what are they showing?

Other than the websites, people turn to specific platforms when looking for housing. Therefore, platforms like Zillow or Tulia should be your top choices in your research. Check which companies are selling in your area, their listings, and how they are marketing them. You can use automated screenshots to monitor and analyze these activities.

3. Record webcam activity

In every stage of any real estate process, you need to track your building progress. Many construction sites have fixed cameras for this purpose, streaming as webcam that can be viewed on a website. Using screenshots, you can set the desired capture interval and have images of your progress. That is also helpful for detecting anomalies.

Screenshots for construction cameras can be put together to obtain a nice time-lapse video that you can upload to your website or social media profiles.

4. Monitor social media

The real estate industry is now turning to social media too. Both agents and companies use platforms like Facebook, Instagram, and even Tiktok to share videos or images of the houses and apartments available. In addition, they run tours and answer people's queries. If you are also posting this kind of content, use short-interval screenshots to monitor people's reactions.

Another idea is to target all your competitors and check the kind of content they are uploading. How are they interacting with their audience? What type of information do they give in a public setting? What questions would they instead answer privately, through a DM?

Social media for realtors also lets us detect the latest trends. For example, what content are people looking for right now? Are houses getting more engagement or apartments? You can ask the same question for areas or different styles of construction. You can set these queries and get the information saved to your drive to analyze later using automated screenshots.

5. Track search engine performance

Real estate is particularly competitive locally, so you know every single company is advertising on platforms like Google Ads. You may not want to pay skyrocketing prices for PPC, although it is not a bad idea to check whether it is possible for you or not. After all, the first place people go when looking for an available property is Google. If you choose to do so, screenshots can help you track SERPs. 

However, you may have a chance by having a solid SEO strategy. Target keywords that indicate location and type of property. Further, you should optimize your Google My Business page with accurate information like opening hours, contact information, and pictures. Finally, track your progress in different queries with automated screenshots.

6. Keep an eye on dashboards

As a real estate professional, you probably have CRM software to track results. If you pour all that data into a handy dashboard, you can use screenshots to track your progress. Set the public URL and get notified every time a screenshot is available to check the available prospects, contacts, or sales. Take a look at our guide on data dashboard archiving.

Conclusion

Screenshots for real estate are essential in your business. You can genuinely benefit from automated screenshots in various stages of your projects. If you have any questions, please book a free demo with Stillio.